Heatime HR System
Canadian Export Project
Nepal is home to over approximately 7.2 million cattle (Government of Nepal, 2014). If all the cattle in Nepal had a Heatime HR System, there would be an estimated 288,000 readers and 7.2 million tags needed for the cattle. This would create a total export potential of $1.19 billion. However, this would not be a viable approximation, but these values do depict the potential of the export of the system to Nepal.
Cost to Farmer
Potential Revenue
The Heatime HR System is approximately $2000 per reader, and between $85-$100 per tag (CIAQ, n. d.). It is recommended that a minimum of 25 tags be purchased for accurate herd readings (CIAQ, n. d.). Taking into account the shipping cost, approximately $5-$10 per system, the overall purchase cost is quite high. While this may be a large expense for one individual farmer, the product would most likely be marketed towards large-scale cattle operations in Nepal. The cost would eventually balance out in the long run, as there would be a decrease in the quantity of semen used, medicine and other products.